This Valentine’s Day – Electrolux launches first-ever virtual bake sale to raise funds to help fight ovarian cancer

This Valentine’s Day, Kelly Ripa & Electrolux Appliances Offer Americans A Sweet Way To Show They Care. The Appliance Brand Used in Europe for More Than 80 Years Launches First-Ever Virtual Bake Sale to Raise Funds to Help Fight Ovarian Cancer
For anyone unsure about how to express their feelings this Valentine’s Day, Kelly Ripa and Electrolux offer a temptingly sweet, yet calorie-free way to show you care: send a virtual cupcake.
This Valentine’s Day, exclusively at Electrolux Appliances, people can design and send a special virtual cupcake to a friend, family member or loved one. For every virtual cupcake sent, Electrolux will donate $1 to The Ovarian Cancer Research Fund (OCRF) as part of its $500,000 commitment to help fight ovarian cancer.
And, to drive participation and encourage people to help spread the word, everyone who logs on to the site and sends a virtual cupcake will be automatically entered for a chance to win a stylish new front-load Washer and Perfect Steam Dryer in “Red Hot Red” from Electrolux.
“Valentine’s Day is all about showing the people you love just how much you care. When you create and send your very own virtual cupcake, you’ll have fun, feel good and make a difference,” said Ripa. You might even win a new washer and dryer from Electrolux – the heartthrob of all appliances.”
In addition to the virtual cupcake campaign, Electrolux is selling “Wear Your Heart on Your Sleeve T-shirts, designed by Ripa, on its Web site. For each T-shirt sold, 100 percent of the proceeds will go to the OCRF to support research to find a cure.
And to top it off, Electrolux is auctioning off a one-of-a-kind red kitchen suite on eBay. The bidding on the “Red Hot Red” kitchen – which includes a built-in range, dishwasher, refrigerator and microwave – starts Wednesday, February 11th at 3 p.m. EST and lasts until 3 p.m. EST on Wednesday, February 18th. All proceeds of the charity auction benefit the OCRF as part of Electrolux’s commitment to help this worthy cause.
“Electrolux is getting behind Valentine’s Day in a big way this year – with a great initiative to support the OCRF and the launch of our new front-load washer and Perfect Steam dryer in ‘Red Hot Red’,” said Keith McLoughlin, Electrolux Major Appliances President and CEO, North America. “We’re also launching a number of retail promotions designed to drive people in store in February.”