Lec offers greener cooling. The company has teamed up with the Energy Saving Trust, EST to launch a range of Eco-friendly cooling products in a move that will make green refrigeration more affordable to the consumer. Lec’s entire product portfolio of affordable under-counter larder, refrigerator and freezer products have been re-launched with ‘A+’ ratings for improved energy efficiency.
The products will have the ‘A+’ symbol on the fascia, carry an ‘A+’ label for retail display and will also bear the approved Energy Saving Recommended trademark. The EST’s Energy Saving Recommended labeling scheme is a voluntary initiative which aims to endorse top performing products in their class for energy savings and to support the EST in its aim to achieve carbon savings.
In addition to the energy saving benefits going green can offer, the under-counter refrigeration line has also been revamped to include recessed handles, better door furniture, 4-star ice boxes on refrigerator models and the introduction of a black colour option on some models. Lec is confident its green refrigeration will be popular with retailers as it will provide them with a range of easily identifiable, Eco-efficient cooling products at a realistic price point. The products will be featured on the EST website and Lec will help retailers support sales by providing dedicated POS and trade literature to demonstrate the environmental and financial benefits of making the switch to ‘A+’.
David Garden, Commercial Manager for Lec, said: “Sales of ‘A+’ products continued their growth to a share of 8.5 percent between October 2008 and October 2009, demonstrating that there is most definitely a demand amongst consumers for energy efficient products. Lec feels it is well placed to bring the ‘A+’ benefits to the under counter sector of the market and we are doing it across the entire range. The refrigerator is the only appliance that runs 24/7 and 365 days per year, so making the switch to ‘A+’ could equate to very real savings for the consumer. By focusing on the under counter sector and the lower price point products, we also aim to bring ‘A+’ benefits to the mass market and eradicate the notion that ‘A+’ is a premium proposition.” For more information on green refrigeration, see Lec website.