Despite many of these specific products being featured here before, TepanDine has a very different story to tell. Appliancist had a chance to talk with Tim Frost, TepanDine Commercial Manager based in Bangkok, regarding the company philosophy and unique position in the global marketplace of innovative high end cooking appliances.
TepanDine has the distribution and branding rights for all Asian and MENA markets. The corporate headquarters are located in Thailand and our products are selling through the biggest and highest-quality kitchen agents in the region who have large market share. The focus is on the built-in cooktop products for use by the owners of condominiums and private homes, and the company has had the leading kitchen brands in Hong Kong, Singapore, Malaysia and Thailand selling the cooktops in 2010. In 2011 TepanDine products will be launched aggressively in China, Japan, Korea and Taiwan.
Our goal is very clear – the use of teppanyaki appliances is a fast growing trend in the home particularly in Europe and America, and TepanDine has targeted becoming the leader in this field within the huge Asian market. Tepandine is realizing this ambition by working alongside the biggest kitchen agents in the region who are beginning to exclusively use TepanDine because of its stunning range of sleek and stylish designs that also have unique patented German technology.
Unlike Cook-n-Dine, this is a story for the international market and the brand image is also very different as you can see from the TepanDine website. Our angle is to really focus on how TepanDine products introduce a functional new way of cooking to the Asian market and how the look of TepanDine is becoming a big hit amongst kitchen agents and their customers as the products fit wonderfully into the look of their modern kitchens design, which is what is fashionable in Asia.
For further information, contact
Commercial Manager at TepanDine Limited
17th Floor, ITF Tower
140/36 Silom Road
Bangrak, Bangkok 10500
Tel: +66 (0) 2 634 1471
Mob: +66 (0) 819 079 888
Who says German engineering only belongs in your BMW?
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