Ten50 Design refrigerators were created for men. Not just any men, the men. Heartland makes 5 styles of scratch resistant panel graphics in 30″ and 36″ wide configurations – biker, coolrod red, coolrod silver, outdoor and custom. Custom version can have your own graphics. The biker version handle is styled as handlebar, and the outdoor has lure-shaped handle. The 30″ Ten50 Design refrigerator has 19 cubic feet capacity, and 36″ one has 20 cubic capacity and comes with ice maker and filtered water dispenser. Both feature electronic temperature controls. Overall dimensions are W29.63″ x D27.5″ x H67″ for 30″ model, and W36″ x D23.5″ x H69.5″ for 36″ model, not including doors. Prices start at $4,795 for 30″ and $5,475 for 36″ refrigerator. Ten50 Design.